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Customer Story

Rolly Marine

Workplace and application modernization focused on replacing a legacy dealer management system and elevating operational maturity.

Client Context

Modernizing core systems and processes.

Rolly Marine initiated a modernization program to replace the BiTMarine Dealer Management System while assessing the business processes that depended on it. The engagement reviewed service management, customer experience, and IT governance to define a modernization roadmap.

  • Engagement scope: service management, CRM, customer experience, and billing workflows.
  • Key challenges: legacy dealer management systems and process maturity gaps.
  • Successful outcomes: modernization roadmap informed by the Digital Maturity Paradigm.
Challenges

Legacy systems and process maturity gaps.

  • Outdated dealer management system limiting service management workflows.
  • No CRM platform or structured customer sentiment tracking.
  • Gaps in service scheduling, workforce training, and vessel inspection efficiency.
  • Limited e-commerce and loyalty program capabilities.
Strategy & Execution

Roadmap-driven modernization.

  • Defined a replacement roadmap for BiTMarine with staged planning, data staging, sandbox implementation, and go-live.
  • Executed DMS user training, release and deployment, and technology modernization initiatives.
  • Mapped current-state business processes to future-state platform capabilities.
Outcomes

Completed modernization initiatives and process upgrades.

BiTMarine replacement delivered

Modern dealer management system selection, onboarding, data staging, sandbox implementation, and go-live completed.

Customer experience uplift

CRM enablement, customer sentiment capture, and loyalty program initiatives implemented to improve engagement.

Operational efficiency gains

Service scheduling, vessel inspection workflows, invoicing accuracy, and workforce training initiatives executed.

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